WEB DESIGN
A client asked me to completely revamp their e-commerce site for a health and wellness beverage called Body Pulse Plus. Acknowledging the initial information overload and lack of user flow, I recognized the need for a fresh approach. To solve for this, I simplified the client’s content and mapped out the personas of customers who would be using the site. Working alongside a Shopify developer, our primary objective was to prioritize an exceptional user experience across the entire site. Without compromising the UX, I designed colorful and engaging pages with the modern look and feel my client wanted.
Body Pulse Plus
ROLE
Concept Development | Visual + UX Design
In the homepage view above we wanted to clearly introduce the product in a few words, and give customers the option to shop now, learn more, “add to cart” and read testimonials all directly from the homepage. Since our users scroll we did not have to worry about packing too much information above the fold.
I was tasked to show a subscription offer with several tiers, along with the option to make a one-time purchase. On iPad and Desktop screens I separated the two with titles. To save space and simplify this category page on mobile, I consolidated both offers under one image, using the subscribe & save button to entice users to click for more savings.
From the product detail page the customer can easily use the dropdown to switch the quantity amount and click below the add to cart button to change the order from a one-time purchase to a subscription.
Since my client wanted to be very transparent about nutrition and ingredients, I suggested we add a button on product pages that pops up with the full nutrition label and facts.
I started with the bright orange of the bottle and the client’s logo for BPP (Body Pulse Plus) to establish the color scheme and bright look and feel of the site. I introduced a few websafe accent colors to add visual interest to the pages, and to differentiate between the quantities of the four different packs. To promote the theme of health and wellness, I incorporated images of the superfood ingredients of BPP throughout the site’s pages.