DIGITAL MARKETING
I led the design for a digital campaign promoting a collection of luggage and bags designed for Girl Scout Volunteers and Alums. Using photographs that I captured in-house, I created banners for girlscoutshop.com and social media posts on the Girl Scout Facebook and Instagram.
Travel in Style Campaign
ROLE
Concept Development | Design | Photography
To bring the collection to life I used the Girl Scout green accented with our blue for a fun and still sophisticated look. The volunteer scarf was included in the shot for styling and extra branding with our trefoil.
The Official Navy Vest
The Official Navy Vest was a long awaited item for Girl Scout leaders and volunteers. I was tasked with creating a digital campaign. I shot the vest in house and developed banners and posts for Facebook and Instagram.
ROLE
Concept Development | Design | Photography
Like the luggage, the volunteer scarf was included in the shot for styling to bring in our brand. I really wanted this announcement to pop, so I decided to use pink and lime from our color palette that contrasted with the more subtle colors of the vest and scarf.
I executed a digital campaign to promote Girl Scout Week and the corresponding patches. My goal was to create a design that really showcased the two patches and the trefoil as the center of our brand. The denim visual plays off the idea of patches and fabric.
Girl Scout Week
ROLE
Concept Development | Design
I took charge of art directing the photography for this campaign, collaborating with an agency to showcase the adult achievement patches on our volunteer merchandise. From there, I designed a digital campaign for web and social media platforms, illustrating the versatility of the patches and how they can be worn.
Adult Achievement Patches
ROLE
Concept Development | Art Direction | Design
I was tasked with creating a campaign for Girl Scout Week offers on our online shop. Drawing inspiration from Girl Scout's Birthday, I incorporated colorful and engaging photography from our archives to enhance the campaign's theme. The result was a visually appealing campaign that celebrated our history and captured the excitement of the occasion.
Free Shipping - 106th Birthday
ROLE
Concept Development | Design
Social Media Assets
I created weekly campaigns for the Girl Scout social media channels, bringing forth creative ways to effectively market to our customers. Additionally, I handled the photography of merchandise and executed the graphic design for the campaigns.
ROLE
Concept Development | Design | Photography
