ART DIRECTION
Mediavine
Mediavine is an independent advertising management company that represents over 10,000 websites in the food, lifestyle, DIY, and entertainment space. As the Digital design manager, I oversaw an in-house design team of three. My team was responsible for social media, website graphics, logos and branding, blog infographics, video collateral, email newsletters, educational and instructional video, and all other digital and print collateral. I oversee the development of all creative and ensure brand consistency across internal and external assets. My role involved overseeing the entire creative development process, collaborating cross-functionally with our product team, and ensuring ensure brand consistency across internal and external assets.
ROLE
Digital Design Manager I Art Director
Brand Assets Landing Page
As design lead, I led an initiative to centralize Mediavine’s brand assets, and guidelines on usage of the logo, icon, and brand colors on their website. The goal was to make these assets readily available to internal and external partners.
Email Marketing
I oversaw and executed the email design for various marketing initiatives and general newsletters to educate our current and prospective customers. I also designed email campaigns to promote our educational blogging courses as well as a campaign to sell Mediavine’s Wordpress theme, Trellis.
Social Media Design
I art directed and designed a variety of engaging social media posts for Mediavine, promoting employee initiatives, our blog, and our products.
I oversaw the creation of the design assets for the social campaign below to highlight the achievements of Black inventors in the tech space.
