ART DIRECTION
PubNation is a new ad management offering built by Mediavine created specifically to cater to websites in gaming, sports, tech, entertainment, and news verticals. I led a team that spearheaded the development of the logo and brand guidelines. I oversaw the design and branding of the PubNation website, ensuring a cohesive and captivating online presence that resonated with its target audience.
PubNation
ROLE
Digital Design Manager I Art Director
There are two variations of our logo, horizontal and shorthand. The horizontal logo variation should be used in almost every situation.
PubNation Logo
This variation should only be used next to PubNation ads or for social media profile pictures.
PubNation Shorthand
PubNation Typography
Icon designs created for the website and to illustrate PubNation verticals, such as gaming, travel, sports, health, and fashion.
PubNation Icons
I worked alongside the Product and UX teams to apply our branding to the landing page for PubNation. The goal was to create a minimal landing page that would appeal to more traditionally male website owners in the gaming space.
PubNation Website
PubNation Social Media Templates
I oversaw the creation of social media graphics for PubNation. We built out the brand further by incorporating people in the imagery and overlaying the circular blue and purple gradients seen on the website.
